Step 1) Visitor Learns of Client's Cell Phone Audio Tour
               -- Banners, brochures, promotional flyers at Visitor's Center/Site Entrance
            -- Member newsletters
            -- Local press
            -- Signs located at various points within the venue
            -- Website advertisement

Step 2) Visitor Joins Client's Cell Phone Audio Tour
           Free Tour:
             -- Visitor dials dedicated tour phone number
         Fee-based Tour (ticket purchase: access codes):
             -- Visitor purchases ticket with 8-digit access code on-line or on site
             -- Visitor dials a dedicated tour phone number
             -- Visitor with ticket enters 8-digit access code
         Fee-based Tour (over-the-air purchase)
             -- Visitor dials dedicated tour phone number
             -- Visitor selects fee plan and inputs credit card information

Step 3) Visitor Participates in Client’s Cell Phone Audio Tour
               -- Visitor explores client’s site and, using the cell phone keypad, inputs
               STOP number corresponding to locations of interest.  (STOP numbers
               are located on brochures and signs)

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