Client Benefits

New Avenue for Visitor Education without Investing in Equipment or Infrastructure
   - Cell phones offer a new, versatile platform for the delivery of informative and
     engaging content and obviate the need for the Client to purchase, inventory, maintain,
     or support new hardware, new infrastructure elements, or upgrades to physical plant

Unprecedented Opportunity to Customize Educational Content to Resonate with Each Segment of Your Visitor Clientele
   - Offer a variety of audio content 'Tracks' tailored to your visitor demographics
   - Offer Tracks recorded in a variety of languages
   - Offer Tracks targeted at differing age groups
   - Offer Tracks focusing on particular topics
   - Offer Tracks that convey information from differing canonical perspectives

Minimal Start-up Cost, Minimal Risk

Exploit the Wireless Revolution
   - Wireless technology is at the heart of a cultural transformation forever altering the
       interaction between your visitors and their environment.
   - The cell phone audio tour offers an early entry point into this Mobile World
   - The Mobile Touring Service enables your Park to leverage advances in mobile
     technology to secure an evolving relationship with your current and future customer
     base

Visitor Benefits

Enhanced Visitor Experience
   - Informative and engaging content
   - Audio experience increases retention and satisfaction
   - Content 'Tracks' targeted at visitor interests
   - Rapidly updated content maintains interest level and encourages repeat visits
 
Service is Easy to Join
   - No waiting in line; simply dial the dedicated tour phone number on your cell phone
 
Service is Easy to Use
   - Simple commands
   - Content experienced over headphones, speakers, or speakerphones

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