What is a Mobile Phone Tour?

Definition

A mobile phone tour is a self-guided tour whereby the visitor’s personal mobile phone is the delivery platform for your mobile content.

Visitor Perspective

1. Visitors learn of the mobile phone tour from a variety of sources:
• Your website
• Signage installed at your venue (signs include tour phone number and STOP number)
• Venue advertising: staff, brochures, venue maps
• Advertising: web, viral advertising, visitor center, radio, newspapers, word of mouth
2. As a visitor walks (or drives) your venue and comes across a point of interest (identified by signage and/or brochure), the visitor:
   • Dials the tour phone number
   • Enters the STOP number associated with the point of interest
   • Listens to the audio content, may scan a QR code to view images/video/web pages, and may ‘opt in’ to receive text messages